Doujiao Value豆角滚雪球
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Methodology

Our research framework

A consistent, candid and auditable process for understanding businesses rather than predicting short-term prices.

  1. 1

    Understand the business

    Who pays, why they pay and how revenue turns into cash.

  2. 2

    Judge the moat

    Identify network effects, cost advantages, brands, switching costs and organizational strengths.

  3. 3

    Examine free cash flow

    Separate accounting earnings from cash that can be distributed or reinvested.

  4. 4

    Measure returns on capital

    Study ROIC and incremental returns to see whether growth creates value.

  5. 5

    Study management and culture

    Look for rationality, candor, aligned incentives and organizational resilience.

  6. 6

    Review capital allocation

    Understand the trade-offs among reinvestment, acquisitions, dividends and buybacks.

  7. 7

    Estimate intrinsic value

    Use conservative assumptions and scenarios instead of false precision.

  8. 8

    Demand a margin of safety

    Leave room for uncertain outcomes, analytical mistakes and change.

  9. 9

    Stay within the circle

    Name what we do not yet understand and keep updating the evidence.

  10. 10

    Keep a stop-doing list

    Exclude opportunities that are unverifiable, unsustainable or poorly governed.

Next: browse published company research